Looking for an edge in your business? In this guide, we’ve rounded up some of the best online business analytics courses that will help you give your business an edge.
Business analytics involves using predictive analytics and big data to help businesses understand their market and make informed decisions. Data-driven decision-making is the driving force behind smart business practices.
In this process, data is collected and analyzed to forecast trends in the market. Business analysts are the professionals responsible for using statistical methods and analytical tools to understand key information about the performance of an organization.
Do you think a career in business analytics is for you? Here are the best business analytics courses and certificates of 2020.
1. Business Analytics Specialization from Wharton (Coursera)
The Business Analytics Specialization certificate on Coursera provides business professionals with an introduction to big data analytics. The course focuses on teaching you how analysts describe, predict, and inform decisions in finance, marketing, operations, and human resource functions. Students can expect to understand basic data and form an analytical framework for decision-making.
The University of Pennsylvania’s Business Analytics Specialization is taught by 10 Wharton educators from several backgrounds, including marketing, finance, statistics, and operations. This specialization is 100% online and completely flexible – students can set and maintain their own deadlines. It is composed of five courses and takes approximately three months to complete.
You can expect to gain skills in customer and business analytics, as well as decision tree models. The specialization ends with a hands-on Capstone project. The Capstone challenges students to use materials learned in a real-world environment. This project must be completed before a certificate is earned.
Over 60,000 students have enrolled in this specialization. It is available in English, Spanish, Simplified Chinese, and Mongolian subtitles. More than 100,000 students have reviewed the Business Analytics Specialization, which currently has a 4.5-star rating. Students state that these courses provides a theoretical foundation to understanding consumer behavior. It is highly recommended for students with minimal or no training in basic business analytics.
- Models for supply and demand
- Analytical tools for predicting consumer behaviors
- Data-driven problem-solving
2. Excel to MySQL: Analytic Techniques for Business from Duke (Coursera)
The Excel to MySQL Specialization on Coursera teaches students how to form data-related questions, visualize sets of data, and make informed decisions. In this specialization, you will learn how to use analytical tools, such as Tableau, Excel, and MySQL, to evaluate data, make predictive models, and create presentations.
The specialization is taught by Daniel Egger, an Executive in Residence and Director at Duke’s Pratt School of Engineering, and Jana Schaich Borg, an Assistant Research Professor. It is composed of five courses and takes approximately eight months to complete.
Throughout the courses, you can expect to develop skills in binary classification, data analysis, Tableau software, and SQL. This specialization also includes a Capstone project, which focuses on augmenting revenues from residential properties. Airbnb sponsors this Capstone and allows the top 10 students who complete their Capstone to present their projects to senior data scientists at the company.
Over 75,000 students have enrolled in this specialization. It is available with English, Arabic, Simplified Chinese, Vietnamese, Korean, and Russian subtitles. More than 90,000 students have reviewed the Excel to MySQL Specialization, which currently has a 4.6-star rating. This beginner-level course is highly recommended for students interested in learning about fundamental tools for data analysis.
- Business Metrics for Data-Driven Companies
- Mastering Data Analytics in Excel
- Data Visualization and Communication with Tableau
- Managing Big Data with MySQL
3. Advanced Business Analytics Specialization from Colorado (Coursera)
The Advanced Business Analytics Specialization on Coursera uses the real-world experience from academic professionals and senior practitioners to show how to grow a business, increase revenues, and maximize value for stakeholders. In this specialization, you will develop practical skills for gathering and analyzing data via SQL code, as well as performing statistical evaluations and interpreting results.
This specialization is taught by instructor David Torgerson, and professors Dan Zhang and Manuel Laguna from the University of Colorado’s Leeds School of Business. Just as other specializations on Coursera, there are five courses in this specialization.
It takes approximately four months to complete this specialization. You can expect to develop practical skills in SQL, data analysis, data visualization, presentations, and mathematical optimization. As noted in the course list, the Specialization culminates in a Capstone project in which you will analyze financial loan data to develop investment recommendations for an investment company. The analytical results of the project are expected to be presented to clients.
Almost 9,000 students have enrolled in the Advanced Business Analytics specialization. It is available with English, Korean, and Arabic subtitles. The intermediate-level course has over 18,000 reviews and a 4.3-star rating. Courses within this specialization are highly regarded by students, often citing the instructors’ content delivery as a hallmark of the course.
- Introduction to Data Analytics for Business
- Predictive Modeling and Analytics
- Business Analytics for Decision Making
- Communicating Business Analytics Results
- Advanced Business Analytics Capstone
4. Data Science Professional Certificate from IBM (Coursera)
The demand for data practitioners has skyrocketed, as Data Science becomes one of the most attractive professions. The Data Science Professional Certificate on Coursera provides an opportunity for students to develop new skills and experience necessary to pursue a successful career in Data Science.
The certificate is taught by five data scientists at IBM. Unlike the previous specializations on Coursera, there are nine courses included in this professional certificate.
The Data Science Professional Certificate can be completed in approximately 2 months. Students learn skills in data science, data analysis, machine learning, data visualization, and Python programming throughout this certification. This certificate also culminates in a Capstone course, in which you will use data tools to learn about location data and location data providers. By completing the certificate, you will also earn an IBM digital badge.
Over 55,000 students have enrolled in this business analytics certification from IBM. It is available with English, Arabic, German, and Korean subtitles. This comprehensive beginner-level course has a 4.6-star rating and almost 600,000 reviews! It is recommended for students looking to begin a career in data science and machine learning.
- Overview of data science
- Popular open source tools and their use for data science
- The methodology of data science
- Python analysis and data visualization
- Data science databases and SQL
5. Statistics for Business Analytics and Data Science A-Z (Udemy)
The Statistics for Business Analytics course on Udemy was created by Kirill Eremenko from the SuperDataScience Team. This practical course uses real-world examples to teaches students how to apply statistical analyses in their professional fields. It equips individuals looking to learn or re-learn the statistics skills necessary to be successful in business analytics and data science.
This statistics course from Udemy includes mobile and TV access, three articles, and seven hours of on-demand video. Purchasing this course will also give you lifetime access to the material and a certificate of completion.
Over 24,000 students have enrolled in this course. It has a 4.4-star rating and is available with English, Indonesian, Italian, Polish, Romanian, and Spanish subtitles. The comprehensive statistics course provides a strong foundation in statistical principles. The simple and fun format of complex content is a symbol of this course and it is highly recommended for anyone looking to solidify their understanding of basic statistics.
- Central Limit Theorem
- Developing confidence intervals
- Applying statistical significance
Analytical methodologies provide analysts with decision-making tools for successful businesses. Analytical skills are critical for maintaining a competitive advantage and achieving organizational success. Specialization and certification in business analytics ensure analysts are equipped with the skills and knowledge necessary to make sound business decisions.